Retail is an online retailer with a showroom in Soho, London. Capable of offering designer furniture at affordable prices by cutting out warehousing and manufacturing to order, the company introduced the concept of Made ‘unboxed’ to allow customers to inspire others by sharing their purchases online.

Its commitment to technological interaction doesn’t stop there. Thanks to mapping software, the clever use of high-power projectors and the expertise of AT&C’s design team, the showroom is alive with life-sized projections of products from the company’s ever-growing catalogue on its curved showroom walls. Moving images are supported with complementary background music.

Made Sideboard 1920px Image Made Showroom 1920px Image
Made Sofa 1920px Image

“Combining your online presence with the real world, and all within a limited amount of space, is one of the biggest issues facing retailers at the moment. Within our new flagship Soho showroom, we have challenged ourselves to find solutions to this”

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