Kingdom of Sweets
Kingdom of Sweets operates multiple retail sweet-shop locations across key cities in the UK, as well as flagship stores in major European cities, spanning continents, bringing the joy of delectable treats to sweet enthusiasts worldwide.
In collaboration with Void Acoustics, we undertook an extraordinary project involving the design, supply, and installation of solutions for four retail destinations. These locations spanned across Bath, Windsor, Leeds, and the prestigious Knightsbridge shopping district in London.
Alan Smith, the Business Development Manager at AT&C, shares his perspective on the story so far.
“We’ve been aware of Void Acoustics for many years, and when we got the brief from our client, it was evident that this was a quirky and demanding project which had Void written all over it!” he recalls.
“We had been asked to specify a sound system to ‘up the ante’ on the customers’ audio experience, whilst providing a bespoke design complementing the eye-catching and colourful presentation synonymous with all Kingdom of Sweets stores. Our client specifically asked for a clean sounding, bass-heavy system – with the audio reflecting the visually flamboyant experience for customers coming in to shop for their sugary goodies. It was clear that Void were the audio manufacturer to work with.”
As high streets regain their vibrancy, Kingdom of Sweets outlets have emerged across the UK. These outlets proudly showcase bespoke manufactured and custom coloured Void Acoustics speakers, carefully chosen to reflect the vibrant orange and purple pantones of the esteemed Kingdom of Sweets brand.
“Alongside the unique design of Void speakers, the fact the fibreglass speakers could be custom sprayed in the corporate colours was a major selling point” continues Alan.
Void’s Head of Sales, Mike Newman was excited to be involved in the project. “This type of project couldn’t be more ‘polar opposite’ when considering the projects Void Acoustics are well known for. The Void brand is more associated with clubs and dance venues than sweet shops and so it was great to have a completely different project to introduce our systems into” he grins. “And actually, the key elements remain the same – with attention-to-design-detail, an exceptional audio quality and exacting installation values at the core of the project.”
A series of the sleek looking Air 8s, supported by Venu 212 V2 bass enclosures and the ever-reliable Bias Q2 amp were installed into the Bath store. Whilst in the smaller store in Berkshire the futuristic Indigo 6s were installed alongside the Cirrus 6.1 ceiling loudspeakers and the smaller bass Venu 112 V2 unit accompanied by the Bias Q1 amp. In Leeds, the shop’s audio system features Venu 10s and Venu 212 V2s.
Meanwhile, the grandest London store has recently unveiled its vast two-floor shop, seamlessly equipped with a fleet of the iconic Airten V3s and Air 8s, complemented by the remarkable Venu 212 V2s, ensuring an unparalleled bass impact. This soundscape is masterfully amplified by the cutting-edge Bias Q2 amp, further enhanced by the newly released WM Touch Control Panel, providing effortless operation for the store staff.
As a result of the seamless collaboration between AT&C and the team at Void on these installs, there are already other projects in the pipeline.
“I only have positive things to say about the Void range – which is fantastic; and the good-natured assistance of the team at Void” confirms Alan.
“Mike Newman has patiently supported me as I get to grips with the capabilities and potential applications of the Void speaker and amp range. We are now in the process of fitting out a sports bar with the Venu range, and a cocktail bar with the Cyclone range. So it’s full steam ahead!”
A spokesperson for Kingdom of Sweets confirmed their delight at the outcome of the installations and the positive reaction from their customers. “The whole experience working with AT&C and Void Acoustics has been really positive throughout. The Void systems perfectly reflect our brand values of fun and high energy. Not only do the speakers look great but the performance is exceptional and have in fact way exceeded our expectations.”
“We were delighted to have partnered with AT&C on this new type of project for us, and given the incredibly positive reaction from the client, and the way the project was managed, I know we have started to build a great relationship with Alan and his team” concludes Mike.
