ABinBev
Anheuser-Busch InBev, commonly known as AB InBev, is one of the world’s largest and most recognizable brewing companies. Established through the merger of Belgium-based InBev and American brewer Anheuser-Busch in 2008, the company has grown to become a global powerhouse in the alcoholic beverage industry.
AB InBev boasts an extensive portfolio of beer brands, including Budweiser, Corona, Stella Artois, Beck’s, and many others, catering to a diverse range of consumer preferences. With a presence in over 50 countries and operations spanning six continents, AB InBev is renowned for its scale, innovation, and commitment to quality. The company’s success is driven by a dedication to brewing excellence, strategic acquisitions, and a strong focus on sustainability and corporate responsibility.
Camden Town Brewery
About Camden Town Brewery:- Camden Town Brewery is a renowned craft brewery based in London, England, known for its brewing of high-quality, innovative beers. Founded in 2010, Camden Town Brewery has quickly become a staple of London’s vibrant craft beer scene and has gained a loyal following both locally and internationally.
The brewery prides itself on using traditional brewing techniques combined with modern innovation to create a diverse range of beers, from classic lagers to bold IPAs and experimental seasonal brews. Camden Town Brewery’s dedication to quality and consistency has earned it many awards within the brewing industry. With a passion for community and culture, the brewery also hosts events, tours, and tastings, inviting beer enthusiasts to engage with the brewing process firsthand.
About The Project:- AT&C elevated the sensory experience at Camden Town Brewery Beer Hall by integrating a Bose sound system and Samsung Display. This installation ensures that customers can fully immerse themselves in the vibrant atmosphere while enjoying their favourite brews.
The Bose sound system delivers crystal-clear audio, enhancing the ambiance with a rich, immersive soundscapes. Paired with a high-quality screen, this setup enables the brewery to host dynamic events, including sports screenings, creating unforgettable moments for visitors.
Goose island
About Goose Island:- Goose Island Brewery is a renowned American craft beer company known for its innovative brews and rich brewing heritage. Founded in Chicago in 1988, Goose Island has established itself as a pioneer in the craft beer movement, consistently pushing boundaries and experimenting with unique flavours and brewing techniques. The brewery gained widespread acclaim for its flagship beer, Goose IPA, and its Bourbon County Brand Stout series, which has achieved cult status among beer enthusiasts.
In 2011, Goose Island became part of Anheuser-Busch InBev, one of the world’s largest brewing companies, while still maintaining its commitment to quality and creativity. Today, Goose Island continues to produce a wide range of exceptional beers, including seasonal releases and collaborations with other breweries, cementing its position as a leader in the craft beer industry.
About The Project:- AT&C worked with ABinbev to design and completed two pilot projects at Goose Island in the UK involving the installation of Bose speakers for background audio and D&B live performance stage audio ensuring optimal sound distribution and quality throughout the venue.
Beer Hawk
About Beer Hawk:- Beer Hawk, a well-known name in the craft beer industry, has been a favourite among beer enthusiasts for its extensive selection and convenient online shopping experience. Founded in 2012, Beer Hawk quickly gained popularity by offering a wide range of craft beers, real ales, and beer gifts, all delivered straight to your door. Recently, Beer Hawk has transitioned to operate under the PerfectDraft brand, focusing on providing high-quality beer kegs and an enhanced home beer experience. Despite this change, the commitment to quality and customer satisfaction remains at the core of their operations, ensuring that beer lovers continue to enjoy their favourite brews with ease.
Beer Hawk Farringdon, located on Charterhouse Street in London, is a vibrant craft beer bar and bottle shop that has become a favourite among beer enthusiasts. This site boasts an impressive selection of over 150 world-class bottled beers, 12 lines of draft beer, and 2 cask ales. The venue is designed to offer a unique and immersive beer experience, featuring a ‘Pour Your Own Beer Wall’ where patrons can sample a variety of brews at their own pace. With its welcoming atmosphere and knowledgeable staff, Beer Hawk Farringdon is the perfect spot for both casual drinks and special events, making it a must-visit destination for anyone looking to explore the world of craft beer in London.
Abou The Project:- AT&C completed the installation of a state-of-the-art JBL sound system at the Beer Hawk Farringdon, elevating the audio experience for all patrons. Known for their precision and expertise, they ensured that every speaker and component was meticulously placed to deliver optimal sound quality throughout the venue. This new sound system enhanced the ambiance, making it perfect for live music events, sports screenings, and everyday enjoyment. Beer Hawk boasted an immersive audio environment that complements its vibrant atmosphere and exceptional craft beer selection.
Alongside the sound system they also enhanced the Beer Hawk with the installation of a projector display, transforming the venue into an ideal spot for entertainment and events. This high-definition projector ensured crisp, clear visuals, perfect for sports screenings and other events. AT&C’s installation process guaranteed an immersive viewing experience for all patrons. With this new addition, Beer Hawk now offers an even more engaging atmosphere, making it a top choice for gatherings and celebrations.
